I got a slip in my PO box about a package I needed to claim because I guess it didn't fit in the box. It's taken me weeks to find the time to claim the package because post offices are so slow. I've tried a couple of times but I had places to go and couldn't wait it out.

Finally today, I carved out time to wait, however long it took. My post office has a "Quick Window" for such non-cash transactions. "Quick" is used loosely. In fact, I could have waited on line for the slow window and gotten there about the same time someone moseyed up to the quick window and helped me. OK, it was maybe 5 minutes, but I rang and knocked several times and the clerks behind the counter, who could see me standing there, carefully avoided making eye contact with me.

I finally got the package.

So, what was this special delivery I wasted precious minutes of my life on? A large poster showing where all the Intercontinental Hotels in the world are located.

A massive waste of time, money and paper. What did they imagine I would do with this? Frame it? Hang it? It won't fit into my files. I'm sure I can learn whatever I need to know online, and I don't need to know anyway.

Straight into the recycling bin it goes. Little is stupider than stupid PR.

Labels: marketing, post office, public relations, travel